the IRL story
IRL SKIN
hi, i'm alyssa ashley. founder of irl skin.
growing up in a west indian household, self-care wasn't a routine. it was a lifestyle, rooted in natural ingredients used both in my diet and on my skin.
i believe skincare is about more than skin. confidence is not something you're born with. it's built through life's challenges, through resilience, and through the daily choice to care for yourself. after experiencing firsthand how stress impacts both our well-being and our skin, i became obsessed with a simple question: what if skincare could do more than improve your complexion? what if it could help break the cycle of stress itself?
that's why i'm building for a generation of ambitious minds and stressed skin. our mission is to break the cycle of stress through skincare.
december 2024
irl skin x cold stone creamery launch event — culver city, ca
may 2025
top 5 winner of the city of la beauty & the biz accelerator program
june 2025
therapy for black girls podcast media introduction
october 2025
partnerships with formulafig, goodrx, culturecon, 15pp, heyday nyc, and bevel
november 2025
essence product of the week
december 2025
1 year anniversary — dumbo house x irl skin marketplace
february 2026
byrdie's next emerging beauty and wellness brands
beautymatter: gen z slowing down the playbook
june 2026
launch on essence shop